Novo Luma is a creative and post-production studio founded by director and visual artist Arseni Novo.
Since launching publicly in 2026, Novo Luma has delivered work for A$AP Rocky’s DON’T BE DUMB rollout, Wizkid and Asake’s “Turbulence,” Pharrell Williams and adidas Originals’ “FLAT EARTHER,” and concert films for Ye.
The studio combines creative development, live action, VFX, 3D and interactive media, creating films, visual worlds and games from concept through final delivery.