A$AP Rocky - Puma x F1

For the PUMA x F1 Campaign, Arseni Novo was part of the creative team behind A$AP Rocky’s high-profile collaboration, one of the first artist-led pieces featured on the iconic Las Vegas Sphere. His work contributed to the campaign’s conceptual development, and he also created an additional CGI visual based on the PUMA x F1 material, enhancing the campaign’s overall visual impact.